A crazy fad is sweeping the blogosphere: Prominent tech bloggers, including Kevin Rose, founder of Digg, and Bill Gross, founder of startup incubator Idealab, are giving up their blogs and pointing their eponymous domain names at their Google+ streams.

If you think that hooking your brand to someone else’s is a good idea, go for it. Personally I don’t like ol’ Serg that much. Trust him and B even less.

So, I will be unable to join this new movement of ‘killing’ the blogs.